Includes all the activities in selling goods or services directly to final consumers for personal

Presentation on theme: "16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use."— Presentation transcript:

1 16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.

2 15-2

3 16-3 Retail Positioning Map

4 16-4 Department Store Model: Strong Retail Brand Approach

5 15-5

6 16-6 Department Store Model: The Showcase Store

7 The Showcase Store 15-7

8 15-8

9 15-9

10 15-10

11 16-11 Location Decision General business districts Regional shopping centers Community shopping centers Strip malls Location within a larger store

12 16-12 Indicators of Sales Effectiveness Number of people passing by % who enter store % of those who buy Average amount spent per sale

13 15-13 e-Commerce Marketing Practices Pure-click Brick-and- click Brick-and- mortar

14 15-14 Buyer Expectations for e-commerce Ability to order a product online and pick it up at a convenient retail location Ability to return an online-ordered product to a nearby store Right to receive discounts based on total online and offline purchases

Retailing includes all the activities involved in selling products

or services directly to final consumers for their, personal non-

business use. Retailers are businesses whose sales are

primarily from retailing.

-Many apply Shopper marketing: focusing the

entire marketing process into turning shoppers into

buyers as they approach the point of sale, whether

in store online or mobile shopping. Shopper

marketing is different from normal marketing as it

usually focuses around the shopping process itself.

-Today’s consumers are increasingly omni-channel

buyers who make little distinction between buying

in-store or online. Omni-channel retailing

creates a seamless cross-channel buying

experience that integrates in-store, online and

mobile marketing shopping.

Below you can see some examples of the types of retailers as

well as the categories of service that they can provide

And the services:

-Self service retailers: serve customers who are

willing to perform their own locate-compare-select

process to save time or money [For example, IKEA]

-Limited service retailers: provide more sales

assistance because they carry more shopping

Which includes all the activities in selling goods or services directly to final consumers for personal non

What includes all the activities involved in selling goods or services to final consumers for ultimate consumption?

What is the name for all the activities involved in selling goods and services to those buying for resale and business use?

Is the selling of goods and service to final consumer?