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59]Which of the following statements is true about Facebook?A]Facebook's official smartphone app uses location-based technology so users can "check-in"to local businesses to receive targeted promotional offers.B]Facebook has remained a "closed system," which means outside search engines such asGoogle or Bing cannot catalogue information about a particular brand or topic.C]Facebook is second to Twitter in the number of registered users.D]Facebook is the social media website where users upload more videos to its site than anyother site.Answer: A
60]Which of the following statements about Facebook is MOSTaccurate?
61]Brand managers can use all of the following to measure their Facebook advertising strategyexcept:
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Foundations of Business
Hughes/Pride
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62]Aside from an individual Facebook Page for a brand, what is the other mode of advertising onFacebook?
63]The marketing challenge for the brand manager using a Facebook Page is to post and createcontent that will generate the best response. This goal can be accomplished by all of thefollowing, except:A]engaging users and letting them guide site content.B]leveraging existing media assets for the brand.C]updating content at random.D]using familiar imagery and messaging, but adding a twist.Answer: C
64]What is a reason users have "unliked" a brand's Facebook Page?
65]Facebook consistently addresses issues related to user privacy because users post personalinformation to their Facebook accounts and
11]_____ are web-based journals in which writers can editorialize and interact with otherInternet users.11]
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12]_____ are websites where users can add to or edit the content of posted articles.12]
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13]_____ is a tool that uses the Internet, particularly social networking and video sharingsites, to spread a message and create brand awareness.13]A]TV infomercialB]Print mediaC]Viral marketingD]Community radioE]Firewall
14]The little black and white squares that sometimes appear in magazines, posters, andstore displays which let a consumer with a smart device view a website, video, or imagewith additional marketing information is known as a[n]:14]
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