What does the cognitive perspective focuses on?

Cognitive perspective is the approach that focuses on how people think, understand and know about the world.

Efforts to understand behavior lead some psychologists straight into the mind. Evolving in part from structuralism and in part as a reaction to behaviorism, which focused so heavily on observable behavior and the environment, the cognitive perspective focuses on how people think, understand and know about the world. The emphasis is on learning how people comprehend and represent the outside world within them selves and how our ways of thinking about the world influence our behavior.

Many psychologists who adhere to the cognitive perspective compare human thinking to the workings of a computer, which takes in information and transforms, stores and retrieves it. In their view, thinking is information processing.

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The cognitive approach in psychology is a relatively modern approach to human behaviour that focuses on how we think.

It assumes that our thought processes affect the way in which we behave.

Approaches in Psychology

In contrast, other approaches take other factors into account, such as the biological approach, which acknowledges the influences of genetics and chemical imbalances on our behavior.

Origins
  1. Stimulus (External Factor)
  2. affects:
  3. Response (Human Behavior)

There is some dispute as to who created the cognitive approach, but some sources attribute the term to the 1950s and 1960s, with Ulric Neisser's book Cognitive Psychology, which made allusions of the human mind working in a similar fashion to computers.

The approach came about in part due to the dissatisfaction with the behavioural approach, which focused on our visible behaviour without understanding the internal processes that create it. It is based on the principle that our behaviour is generated by a series of stimuli and responses to these by thought processes.

Comparison to Other Approaches

Cognitive (meaning "knowing") psychologists attempt to create rules and explanations of human behavior and eventually generalise them to everyone's behaviour. The Humanistic Approach opposes this, taking into account individual differences that make us each behave differently. The cognitive approach attempts to apply a scientific approach to human behaviour, which is reductionist in that it doesn't necessarily take into account such differences. However, popular case studies of individual behaviour such as HM have lead cognitive psychology to take into account ideosynchracies of our behaviour. On the other hand, cognitive psychology acknowledges the thought process that goes into our behaviour, and the different moods that we experience that can impact on the way we respond to circumstances.

Key Assumptions
  • Human behaviour can be explained as a set of scientific processes.
  • Our behaviour can be explained as a series of responses to external stimuli.
  • Behaviour is controlled by our own thought processes, as opposed to genetic factors.
Evaluation of the Cognitive Approach

A viable approach which has been used to create the multi-store model of memory processes, supported by many other experiments.

Takes into account the internal, invisible thought processes that affect our behaviour, unlike the behavioral approach.

Depends largely on controlled experiments to observe human behaviour, which may lack ecological validity (being compared to real-life behaviour).

Does not take into account genetic factors; for example hereditary correlations of mental disorders.

Reductionist to an extent, although case studies are taken into account, the behavioural approach attempts to apply the scientific view to human behaviour, which may be argued to be unique to each individual.

The Cognitive Perspective is the psychological viewpoint that the focuses on the how people (and other animals) process, store, and retrieve information and how this information is used to reason and solve problems. Obviously, the part about reasoning is generally reserved for humans, although there is some argument concerning the possibility that other animals also reason and engage in problem-solving behaviors.

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