What factors influence the perceived credibility of informal communications sources?
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What factors influence the perceived credibility of an informal communication source?Research has established that source credibility is one of the most important factors influencing the acceptance of a message. For this study, source credibility was measured using three main dimensions: expertise, trustworthiness and attractiveness.
What are two factors that influence our decision as to whether a source is credible?Accuracy.. Authority.. Coverage.. Currency.. Objectivity.. What are the types and factors of credibility?When looking at credibility alone, there are three areas we assessed the individuals we were dealing with; trustworthiness, expertise and dynamism. If someone lacked in one of those factors our perception of their credibility would suffer.
What are the four most important aspects of source credibility?According to research, four of the most important dimensions of credibility are: competence, trustworthiness, dynamism, and common ground.
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