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MCQ-Contemporary Marketing Research
1] Which form of data below can usually be obtained more quickly and at a lower cost than the
others?
a] Primary
b] Survey research
c] Experimental research
d] Secondary
e] Observational research
2] Secondary data are ________.
a] Collected mostly via surveys
b] Expensive to obtain
c] Never purchased from outside suppliers
d] Always necessary to support primary data
e] Not always very usable
3] Causal research is used to ________
a] Describe marketing problems or situations
b] Quantify observations that produce insights unobtainable through other forms of research
c] Find information at the outset in an unstructured way
d] Gather preliminary information that will help define problems
e] Test hypotheses about cause-and-effect relationships
4] Your colleague is confused about using the marketing research process, as he knows that
something is wrong but is not sure of the specific causes to investigate. He seems to be having
problems with ________, which is often the hardest step to take.
a] Selecting a research agency to help
b] Defining the problem and research objectives
c] Developing the research plan
d] Determining a research approach
e]C and D
5] In the second step of the marketing research process, research objectives should be translated
into specific ________.
a] Financial amounts
b] Results that justify the means
c] Marketing goals
d] Time allotments
e] Information needs
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Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
Marketing MCQ
Marketing MCQ
Marketing MCQ Marketing Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
Marketing
Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
A] observational research
B] focus groups
C] personal interviews
D] Internet surveys Answer: A Learn More :
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[Solved] Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
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B.A. in Journalism and Mass Communication [BAJMC]
Media Research
Which method could a marketing...
Q.
Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
A. Observational Research
B. Focus Groups
C. Personal Interviews
D. Questionnaires
Answer» A. Observational Research
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CH 4 Practice Test Flashcards
Study with Quizlet and memorize flashcards containing terms like 1] Despite the data glut that marketing managers receive, they frequently complain that they lack ________. A] enough information of the right kind B] reliable information C] timely information D] accurate information E] valid information, 2] Which of the following statements is NOT true regarding information collected by marketers? A] Managers lack information of the right kind. B] Most managers do not need more information. C] Most managers need better information. D] Many managers are burdened by data overload. E] Managers have the right information and they have enough of it., 3] A marketing information system [MIS] consists of people and procedures to assess information needs, ________, and help decision makers analyze and use the information. A] experiment to develop information B] test market the information C] develop the needed information D] critique the needed information E] compare the needed information and more.
CH 4 Practice Test
Term 1 / 75
1] Despite the data glut that marketing managers receive, they frequently complain that they lack ________.
A] enough information of the right kind
B] reliable information
C] timely information
D] accurate information
E] valid information
Click the card to flip 👆
Definition 1 / 75 Answer: A
Diff: 1 Page Ref: 101
Skill: Concept
AACSB: Communication
Click the card to flip 👆
Created by Katherina_Andreeva
Terms in this set [75]
1] Despite the data glut that marketing managers receive, they frequently complain that they lack ________.
A] enough information of the right kind
B] reliable information
C] timely information
D] accurate information
E] valid information
Answer: A
Diff: 1 Page Ref: 101
Skill: Concept
AACSB: Communication
2] Which of the following statements is NOT true regarding information collected by marketers?
A] Managers lack information of the right kind.
B] Most managers do not need more information.
C] Most managers need better information.
D] Many managers are burdened by data overload.
E] Managers have the right information and they have enough of it.
Answer: E
Diff: 1 Page Ref: 101
Skill: Concept
AACSB: Communication
3] A marketing information system [MIS] consists of people and procedures to assess information needs, ________, and help decision makers analyze and use the information.
A] experiment to develop information
B] test market the information
C] develop the needed information
D] critique the needed information
E] compare the needed information
Answer: C
Diff: 1 Page Ref: 102
Skill: Concept
AACSB: Communication
4] The real value of a company's marketing research and information system lies in the ________.
A] amount of data it generates
B] variety of contact methods it uses
C] efficiency with which it completes studies
D] quality of customer insights it provides
E] marketing information system it follows
Answer: D
Diff: 2 Page Ref: 102
Skill: Concept
AACSB: Communication
5] The marketing information system can serve ________.
A] the company's marketing managers
B] suppliers C] resellers
D] marketing services agencies
E] all of the above Answer: E
Diff: 2 Page Ref: 102
Skill: Concept
6] A good MIS balances the information users would ________ against what they really ________ and what is ________.
A] need: like: feasible
B] like: can afford: needed
C] like to have: need: feasible to offer
D] need: can afford: useful
E] use: have to use: available
Answer: C
Diff: 2 Page Ref: 103
Skill: Concept
AACSB: Communication
7] Marketers must weigh carefully the costs of additional information against the ________ resulting from it.
A] organization B] benefits C] creativity D] ethical issues E] cost Answer: B
Diff: 1 Page Ref: 103
Skill: Concept
8] Four common sources of internal data supplied to internal databases include the accounting department, operations, the sales force, and the ________.
A] owners B] stockholders
C] marketing department
D] competition E] Web Answer: C
Diff: 2 Page Ref: 103
Skill: Concept
AACSB: Communication
9] Marketing information from which type of database usually can be accessed more quickly and cheaply than other information sources?
A] external B] LexisNexis C] DataStar D] internal E] ProQuest Answer: D
Diff: 1 Page Ref: 104
Skill: Concept AACSB: Use of IT
10] ________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.
A] Marketing data
B] Marketing intelligence
C] Sales management
D] Customer intelligence
E] Competitive intelligence
Answer: B
Diff: 1 Page Ref: 104
Skill: Concept
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