Hội nghị truyền thông xã hội CASE 2023
Social Media Presented by Ragan & PR DailyMARCH 15-17, 2023DISNEY WORLD, ORLANDO Show REGISTER NOW DON'T MISS THE MAGIC Three tracks, three days to help you…Transcend the ordinary • Transform social media results • Test new platforms • Captivate audiences • Create viral content • Cultivate community • Boost reach, results and ROI Have you reserved your seat?Is social media flatlining? Is Twitter dead? Is AR/VR overhyped? The answer is “no” across the board. But there’s no doubt that social media is on pace for its most transformative — even tumultuous — year since Facebook and Twitter launched over 15 years go The good news. You can convert the chaos of continued economic pressures (inflation and recessionary fears), changing follower behaviors (TikTokification) and seismic shifts in strategy (Meta) or management (Twitter) into opportunities if you know what’s coming Consider this conference your social media sherpa. It’s the guide you need to stay on the right track in 2023. The trends, tactics and new strategies we unpack together will help you adapt in a multichannel environment — and adjust to any coming obstacles and surprises REGISTER NOW WHAT YOU'LL LEARN
KEYNOTERS Cathy Hackl Chief Metaverse Officer, Web3 Strategist Journey READ BIO Melinda Emerson CEO Quintessence Group READ BIO SPEAKERS Stacie Barrett Director of Internal Communication Domino's @StacieB Read bioMia Blessing Public Affairs Lead and Internal Team Leader NASA Read bioMelissa Vela-Williamson, M. A. , APR, CDP Author, Founder MVW Communications Read bioAlicia Calzada Deputy General Counsel National Press Photographers Association Read bioAllison Carter Executive Editor Ragan Communications and PR Daily Read bioLisa Claybon Vice President of Corporate Affairs Compass Group North America Read bioCat Colella-Graham Adjunct Professor St. Francis College Read bioChaka Cumberbatch US Social Lead Google Pixel Read bioKEYNOTER Melinda Emerson CEO Quintessence Group Read bioTevah El Emmet Marketing Strategist and Founder Nspired Media Read bioAndrew Flynn Senior Director of Enterprise Sales Muck Rack @muckrack Read bioMark Fordyce Regional Director, Southeast Workvivo Read bioJoyceann Garippa Head of Content Ragan Communications Read bioEllen Gerstein Senior Director, Content Strategy & Engagement, Corporate Affairs Pfizer @elleinthecity Read bioKEYNOTER Cathy Hackl Chief Metaverse Officer, Web3 Strategist Journey Read bioDebra Helwig Internal Comms Lead Pinion Read bioTracy Henion Marketing Director Michigan State University Honors College Read bioLexi Herrick Director of Audience Development, Social Media and Analytics Allure Magazine (Conde Nast) Read bioAndre Hidalgo Associate State Director of Social Media AARP Read bioBrad Hoos CEO The Outloud Group @bhoos Read bioShannon Iwaniuk Director, Internal Communications Alcon Read bioJustin Joffe Editor-in-chief Ragan Communications @joffaloff Read bioLainey Johnson Head of Brand and Paid Media, Americas Ernst & Young Read bioAleksandra Kuzmanovic Leadership Social Media Manager World Health Organization (WHO) @KuzmanovicA Read bioHillary Kwiatek Employee Communications Specialist Lehigh University @hillarykwiatek Read bioKena Lewis Senior Director of Public Affairs and Media Relations Orlando Health Read bioNicolle Lopez Social Media Manager Amtrak Read bioMolly Lopez Partner and Owner HITE Digital, Miami Read bioJennifer Magas Assistant Professor of Practice Texas Tech University Read bioNicole Moreo Head of Customer Insights Destanie Morman Communications Director Vote Run Lead Read bioJanelle Nowak-Santo Partner, Integrated Digital and Social Media Strategy Brunswick Read bioJonathan Pinkerton Senior Social Media Manager Hyatt Read bioTod Plotkin CEO/Founder Green Buzz Agency @GreenBuzzAgency Read bioLourdes Reigosa Social Media Manager Baptist Health Read bioMiri Rodriguez Senior Storyteller, Author "Brand Storytelling" Microsoft @MiriRod Read bioMike Rucker VP, Creative Director NBC News Brand Studio Read bioVanessa Sain-Dieguez Senior Director of Talent Attraction Spectrum Read bioCasie Shimansky Director of Brand Stax Payments Read bioIsis Simpson-Mersha Reporter/conference producer Ragan Communications Read bioAlyssa Smith Director of Conferences Ragan Communications Read bioEnid Stegmaier-Vilar Social Media Manager Hyatt Read bioTim Stergiou-Allen Global Social Media Manager Carrier Read bioIan Suarez Social Media Manager Visit Orlando Read bioNikki Sunstrum Director of Social Media University of Michigan Read bioDeanna Stevens Ulrich Associate Director of Digital Content Kent State University Read bioAmy Veloso Enterprise Account Executive Storytap Read bioKatie Walsh PR and Social Media Specialist, Graduate Candidate Magas Media Consultants Read bioMaya Wasserman Head of Marketing, Television & Sound Sony Electronics Read bioSara Whitman Chief People Officer Hot Paper Lantern Read bioMarnie Williams Social Media Manager Delta Community Credit Union @MarnieLevy Read bioJim Ylisela Co-Founder and Senior Partner Ragan Consulting Group @jpyjr Read bioKatie Yun Social Media Director Nationwide Read bio
INTERESTED IN SPEAKING? Please reach out to Content Director AGENDA Attend three days of information-packed sessions and inspirational keynotes on the magical grounds of Disney World Pre-Conference Workshops Wednesday, March 15 11 A. M. -12. 30 P. M Visual Storytelling and Design for Social Media With your social media strategy in a constant state of evolution, designing and refining your own image and video assets is a constant strain. In this interactive workshop, we’ll explore the tools, strategies and software for social design that can help every marketer and communicator — even those without large teams – improve their visual and video storytelling appeal and impact so it rivals those of big brands. You'll learn
Chaka Cumberbatch US Social Lead Google Pixel Read bioTim Stergiou-Allen Global Social Media Manager Carrier Read bio12. 30–1 P. M Snack Break 1–2. 30 P. M Podcasting Workshop. The Sound of Success The podcasting boom is still on—with 504 million podcast listeners projected globally by 2024. So how can you compete for attention in today’s busy market? The answer is to ideate, script, record and produce your own niche-specific podcast as a critical asset to your larger social strategy—not as a standalone. In this workshop, you’ll partner with peers to
Hillary Kwiatek Employee Communications Specialist Lehigh University @hillarykwiatek Read bio2. 30-3 P. M Networking Break 3–4. 30 P. M Quickly Start or Scale Your TikTok Strategy Workshop There’s no need to stress the resources needed to pull-off an effective TikTok strategy. In this workshop, you’ll learn how to easily create a TikTok presence that drives awareness and generates ROI. Our trainers will guide you through a step-by-step process for adding a TikTok presence to your social media program — or improving the one you already have We’ll cover
Lourdes Reigosa Social Media Manager Baptist Health Read bioJonathan Pinkerton Senior Social Media Manager Hyatt Read bio6-8 P. M Opening Reception General Sessions . Thursday, March 16 7-8 A. M Morning Walk with New Friends 8-9 A. M PRESENTED BY WORKVIVO Breakfast Session. Harnessing the power of social media to engage employees We know that tomorrow’s comms leaders will be born out of social managers today. Social is the core of the way we all communicate each day. But organizations are yet to realize the potential of social for internal communications. Over the next ten years, organizations everywhere will completely overhaul their internal communications. And social-savvy comms leaders will be at the forefront of that change In this interactive talk, we will discuss
Mark Fordyce Regional Director, Southeast Workvivo Read bio9-9. 15 A. M Opening Remarks + Trendwatch We’ll kick off the conference with a look at the biggest issues, trends and challenges that today’s social media pros face – and look at how they’re solving it – to help you decide which strategies and platforms you should get out in front of and which will soon go the way of Vine 9. 15-9. 45 A. M KEYNOTE Redefining the Next Decade — from Web 3 and Gaming to Generative AI Are you sitting on the sidelines trying to make sense of generative AI like ChatGPT, metaverse experiences and Roblox — or even new Web 3 loyalty programs? Jump into the fray with this inspiring keynote that will instantly elevate your knowledge base as a forward-thinking, prepared marcom professional. If you want to move forward in your organization — and move your organization forward — this is the place to start. You’ll hear
KEYNOTER Cathy Hackl Chief Metaverse Officer, Web3 Strategist Journey Read bio10-10. 30 A. M PEER-TO-PEER ROUNDTABLE A Social Skills Assessment Today’s social media pro must stay hip to the rapid transformation of the industry by learning new skills and tactics to stay relevant and continue keeping audiences engaged. In this interactive, peer-to-peer session, your table will collaborate on a list of the most important skills and competencies that today’s social media professionals need to truly shine. At the end of the session, you'll submit your list and elect a table representative to share your results later in the day 10. 30-10. 40 A. M PRESENTED BY MUCK RACK The State of Journalism on Social Media This session will cover findings from Muck Rack’s annual State of Journalism survey, with a focus on the social media habits of journalists. We’ll cover
Andrew Flynn Senior Director of Enterprise Sales Muck Rack @muckrack Read bio10. 40-11 A. M Networking Break 11-11. 30 A. M CASE STUDY How We Built Our Social Media A-Team A successful social media strategy is often a team sport. In this case study, we'll hear how the award-winning team at Amtrak worked together to harness each member's skills, leveraged outside support and leaned on its social community to generate high-performance results. The planning, processes and proof points you discover in this session will help you and your team do the same—no matter your size You’ll learn
Nicolle Lopez Social Media Manager Amtrak Read bio11. 45 A. M. -12. 15 P. M A Decade of Social Storytelling To mark Ragan’s 10th Social Media Conference at Walt Disney World, we’re celebrating by taking a look back at how the social media landscape has evolved in the past decade — and where it’s going next — to ensure we keep telling magical, inspirational stories across platforms
Allison Carter Executive Editor Ragan Communications and PR Daily Read bioIsis Simpson-Mersha Reporter/conference producer Ragan Communications Read bioJoyceann Garippa Head of Content Ragan Communications Read bioJustin Joffe Editor-in-chief Ragan Communications @joffaloff Read bio12. 15-1. 30 P. M Networking Lunch 1. 45-2. 05 P. M 5 Secrets To Scaling A Profitable Influencer Program, Even In A Downturn Even in a booming economy, it’s wise to have sound economics to support a growing influencer marketing program. It’s not enough to depend on large squishy budgets to scale. In this presentation, we’ll reveal the insights we’ve uncovered in the past 15 years to help scale financially sound profitable influencer programs that scale You’ll learn about
Brad Hoos CEO The Outloud Group @bhoos Read bio2. 15-2. 45 P. M Social Media’s Sweet Spot. Writing Short and Snappy — Without Stripping out Style Writing for social media may be short, but short can still be boring. In this session, Jim Ylisela, an award-winning writer, editor and digital marketer reveals how to make every word count when word count matters most You’ll learn
Jim Ylisela Co-Founder and Senior Partner Ragan Consulting Group @jpyjr Read bioNikki Sunstrum Director of Social Media University of Michigan Read bioCasie Shimansky Director of Brand Stax Payments Read bio3-3. 30 P. M Where Inclusivity and Accessibility Meet on Social Making sure your social media channels offer content that includes and engages your audiences also requires a close look at accessibility on the platform. In this session, we’ll review best practices for refining your social strategy to be inclusive and accessible to all — ensuring it’s the right thing to do for your brand and optimizing your reach in the process You’ll learn
Destanie Morman Communications Director Vote Run Lead Read bio3. 45-4. 15 P. M CASE STUDY How to Lean into Video to Build Audience Trust When the world changed in 2021, most companies had to revamp social strategies overnight and figure out fresh ways to engage audiences with snackable content, educational information and other resources to build trust. This case study will share how one company revamped its visual storytelling approach and embraced video to deepen relationships, dispel information and put culture front and center Tod Plotkin CEO/Founder Green Buzz Agency @GreenBuzzAgency Read bioEllen Gerstein Senior Director, Content Strategy & Engagement, Corporate Affairs Pfizer @elleinthecity Read bio4. 15-4. 45 P. M Peer-To-Peer Roundtable Results Nothing quite like ideating and sharing with your peers. You and your tablemates will have the chance to share your list of top social skills and topics discussed earlier including Data/measurement, Design, Influencer Strategy, DE&I, ESG & Purpose, Crisis/Change Comms, AI, Metaverse, and much, much more 5. 30-7. 00pm Networking Event More details to be announced soon Friday, March 17 8-9 A. M Networking Breakfast 9-9. 30 A. M KEYNOTE Using Influencer Marketing to Grow Your Business In this keynote presentation, Melinda Emerson, CEO of the Quintessence Group, will address engaging external influencers and empowering employee influencers to demonstrate small marketing teams can get in on influencer marketing even with small budgets KEYNOTER Melinda Emerson CEO Quintessence Group Read bio9. 45-10. 15 A. M PANEL Small But Mighty. Shoestring Social With a Tiny Team Many social media pros sit on small teams – and in many cases are a team of one – working hard to execute a strategic social strategy with shoestring budgets and minimal resources. In this panel conversation, we’ll hear from renaissance social media stars who used their small size as an advantage to streamline project management and workflows, meet C-suite demands and fold their social strategies into larger business goals You’ll learn
Justin Joffe Editor-in-chief Ragan Communications @joffaloff Read bioIan Suarez Social Media Manager Visit Orlando Read bioMarnie Williams Social Media Manager Delta Community Credit Union @MarnieLevy Read bioTracy Henion Marketing Director Michigan State University Honors College Read bio10. 15-10. 35 A. M Networking Break 10. 35-11. 05 A. M Safe and Sound - Social Media Ethics in a Changing World The costliest mistakes made on social media flow from the same legal and ethical principles relied on by major news – and a poorly handled 280-character tweet can do insurmountable damage. Learn the most important principles to follow from a nationally-recognized PR thought leader and a media-law attorney who has represented news organizations of all sizes. You'll discover the most common legal pitfalls in social media (e. g. , copyright, defamation and DEI mistakes) and how the latest platform policies can inform your social media strategies and content. These legal tips will save your organization money and headaches We’ll explore
Alicia Calzada Deputy General Counsel National Press Photographers Association Read bioMelissa Vela-Williamson, M. A. , APR, CDP Author, Founder MVW Communications Read bio11. 15-11. 45 A. M PANEL Creator Meets Collaborator. How to Partner (Not Compete) with Influencers Toss out the technobabble about the creator economy. It’s “just” 50 million independent content creators, bloggers and videographers — and the tools they use (YouTube, Instagram, Snapchat, TikTok, Substack, Patreon, OnlyFans and more). In this session, we’ll explore how to work with — not against — this community gaining power in the media ecosystem so you gain voice and reach instead of losing it (to them) You’ll learn
Alyssa Smith Director of Conferences Ragan Communications Read bioKatie Yun Social Media Director Nationwide Read bioMaya Wasserman Head of Marketing, Television & Sound Sony Electronics Read bio11. 50 A. M. -12. 20 P. M Deeper Social Media Connections in the Trust Era. WHO’s Pandemic Lessons to Unlock Loyalty You can’t buy trust — you must build it, as the World Health Organization (WHO) successfully set out to do these past few years during the pandemic. At this session you'll hear how WHO is creating deeper social media connections grounded in a more authentic, transparent people-first strategy You’ll learn
Aleksandra Kuzmanovic Leadership Social Media Manager World Health Organization (WHO) @KuzmanovicA Read bio12. 20-12. 30 P. M Baker’s Dozen Top Takeaways, Raffles and Closing Remarks For PR, Branding & Marketing . Thursday, March 16 10-10. 30 A. M Storytelling Storytelling Design for Social Media Posts. 5 Steps to Achieve Brand ❤️ Love Effective storytelling is algorithm agnostic. It creates connection and is the key to moving hearts and minds — no matter what channels you post to. Join to discover your best brand story — and the story structure, formats and elements you can use to bring it to life in a way that conjures emotion, drives inclusion and leads with empathy. This is the Rosetta stone you’ve been looking for if you want to galvanize your social media audiences while building trust, social equity and even corporate innovation through storytelling. You’ll learn
Miri Rodriguez Senior Storyteller, Author "Brand Storytelling" Microsoft @MiriRod Read bio10. 30-10. 40 A. M PRESENTED BY STORYTAP Unlock the Power of User-Generated Video on Social User-generated content is marketing gold. But user-generated videos are platinum. StoryTap’s session will explore the power of user-generated content on social media and why your strategy needs to include video. Plus, we’ll explore how you can source user-generated videos with ease You'll learn
Amy Veloso Enterprise Account Executive Storytap Read bio10. 40-11 A. M Networking Break 11-11. 30 A. M What’s Next. Adjust to Updates on the Top Social Media Platforms Quick quiz. What are the top platforms on social media right now? Of course it’s a trick question. Your list is wholly unique to you, your organization and your audience demos. Besides, who would have still included WhatsApp alongside TikTok, Facebook, YouTube, Instagram, Snapchat, Pinterest, Reddit, LinkedIn and (ahem) Twitter? Those are the top 10 according to the latest Global Statshot Report. Join this session to discover more, including
Katie Yun Social Media Director Nationwide Read bio11. 45 A. M. -12. 15 P. M Multichannel Audience Strategy. Drive Social Media, Site and Search with “Big Moments” Over half of marketers say they struggle to effectively execute multichannel audience strategies (Sprout Social). But showing up across various channels doesn’t mean your campaign will deliver the results you need—not if your efforts are fragmented. Join to see how to drive the convergence of promotional strategies across social, site, search and, yes, even email—by building campaigns around your organization’s “big moments. ” This Condé Nast case study will show you how to connect the dots for more cohesive campaigns and better results. You’ll learn
Lexi Herrick Director of Audience Development, Social Media and Analytics Allure Magazine (Conde Nast) Read bio1. 45-2. 05 P. M Lightning Talk 2. 15-2. 45 P. M PANEL Confronting Crisis. Social Listening Can Save Your Brand When “It” Hits the Fan A crisis can strike at any moment, as we saw these past few years. The good news is you now likely play a more critical role than ever in keeping your public and employees informed, engaged — and safe. Here’s how to live up to those expectations with a monitoring plan that starts with listening and moves responses up the org chart. Together, we’ll hear some case studies on how brands deployed keen social strategies to manage and mitigate a crisis. You’ll learn
Kena Lewis Senior Director of Public Affairs and Media Relations Orlando Health Read bioAllison Carter Executive Editor Ragan Communications and PR Daily Read bioEnid Stegmaier-Vilar Social Media Manager Hyatt Read bioJanelle Nowak-Santo Partner, Integrated Digital and Social Media Strategy Brunswick Read bio3-3. 30 P. M Showing Up Powerfully on Camera — Regardless of Platform, Pre-Recorded or Live Live and short-form video continues to dominate as attention spans dwindle — and 82% of consumers prefer live video from a brand to social posts, according to Business Insider. But that doesn't mean your team is comfortable livestreaming, both from a tools and confidence perspective. Join for an interactive experience that will help you shoot or stream with the best of them — while determining whether TikTok, Instagram, YouTube or another platform is best for your brand. You'll learn
Tevah El Emmet Marketing Strategist and Founder Nspired Media Read bio3. 45-4. 15 P. M CASE STUDY How to Lean Into Video to Build Audience Trust (on Main Stage) When the world changed in 2021, most companies had to revamp social strategies overnight and figure out fresh ways to engage audiences with snackable content, educational information and other resources to build trust. This case study will share how one company revamped its visual storytelling approach and embraced video to deepen relationships, dispel information and put culture front and center Tod Plotkin CEO/Founder Green Buzz Agency @GreenBuzzAgency Read bioEllen Gerstein Senior Director, Content Strategy & Engagement, Corporate Affairs Pfizer @elleinthecity Read bio4. 15-4. 45 P. M Peer-To-Peer Roundtable Discussions (Track 1 - Main) Nothing quite like ideating and sharing with your peers. You and your tablemates will have the chance to discuss topics, including. Data/measurement, Design, Influencer Strategy, DE&I, ESG & Purpose, Crisis/Change Comms, AI, Metaverse, and much, much more Friday, March 17 9. 45-10. 15 A. M Let’s Co-Create. Balancing AI Art Generation with Authenticity Empowered by recent advances in artificial intelligence, the DIY-mindset is taking over social media content creation. As marketing professionals soar to new heights of productivity on the backs of platforms such as GhatGPT and Artssy, will your company's resident graphic designer, copywriter, or even photographer become obsolete? You might be surprised how you've already been using Ai for years — and why social media marketers aren't going anywhere. Discover how to leverage Ai content creation tools the RIGHT WAY in this interactive session. Learn what the buzz is about, including.
Molly Lopez Partner and Owner HITE Digital, Miami Read bio10. 15-10. 35 A. M Networking Break 10. 35-11. 05 A. M Data-Driven Social Media Measurement. Handling Tight Budgets, Tracking Trust and More Social media teams are feeling the pressure to deliver more value, especially at a time when tracking budgets and audience trust are feeling the squeeze. The good news is that data science can help you be more strategic about your social media at a time when every post and penny counts. Join to hear how to be smarter about the way you measure and optimize social media efforts while building or rebuilding audience trust — regardless what the economy brings. You’ll learn.
Andre Hidalgo Associate State Director of Social Media AARP Read bio11. 15-11. 45 A. M CASE STUDY Multichannel Newsjacking. New Ways to Insert Your Brand into Timely Conversations Newsjacking, the traditional practice of piggybacking on timely news stories by infusing your brand into the larger narrative, has transformed. It’s no longer a media relations play. It’s now a multichannel strategy involving paid and editorial to social media and more. See how it’s done when Ernst & Young shares how it developed and refined a segment with CNBC that features brand leaders and experts. You’ll learn
Allison Carter Executive Editor Ragan Communications and PR Daily Read bioMike Rucker VP, Creative Director NBC News Brand Studio Read bioLainey Johnson Head of Brand and Paid Media, Americas Ernst & Young Read bio11. 50 A. M. -12. 20 P. M Deeper Social Media Connections in the Trust Era. WHO’s Pandemic Lessons to Unlock Loyalty (on Main Stage) You can’t buy trust — you must build it, as the World Health Organization (WHO) successfully set out to do these past few years during the pandemic. At this session you'll hear how WHO is creating deeper social media connections grounded in a more authentic, transparent people-first strategy You’ll learn
Aleksandra Kuzmanovic Leadership Social Media Manager World Health Organization (WHO) @KuzmanovicA Read bioFor Employee/Internal Comms . Thursday, March 16 10-10. 30 A. M Fostering Feedback. Formats for Constructive Conversations When the world changed in 2020, we were forced to change with it and pivot our approach from always needing to have an answer to learning how to ask the right questions and, most importantly, listen to our people. In this session, we’ll look at the strategies for surveys, active listening and other tried and true ways to collect employee feedback with a focus on what to do when engagement falls flat You’ll learn
Cat Colella-Graham Adjunct Professor St. Francis College Read bio10. 30-10. 40 A. M Lightning Talk 10. 40-11 A. M Networking Break 11. 00-11. 30 A. M Designing an Intelligent Intranet and Internal Social Strategy As the hybrid workplace shows no signs of fading, the software and tools you use to communicate with employees should constantly be reassessed, refined and ready to change when business operations evolve and employee engagement fluctuates. In this session, we’ll examine the most common issues with intranets and internal social networks that impact employee engagement with a focus on how to reach all equally – from remote employees to deskless workers and everyone in between You’ll learn
Shannon Iwaniuk Director, Internal Communications Alcon Read bio11. 45 A. M. -12. 15 P. M Thoughtful Thought Leadership on LinkedIn While you may recognize the value of our organization's leaders and experts crafting thought leadership, doing it right requires a good amount of work to happen before rushing right into it. In this session, we’ll explore some best practices from LinkedIn for identifying the right thought leaders that align with your goals to help shape the topics, content and cadence for your thought leadership You’ll learn
Nicole Moreo Head of Customer Insights 1. 45-2. 05 P. M Lightning Talk 2. 15-2. 45 P. M PANEL From Activists to Advocates. Turning Your Internal Critics Into Brand Champions Employee activism gets a bad rap, as the phrase is a misnomer for those who are speaking out against the practices or behaviors of your organization, leaking information and more. In this session, we’ll look at what it takes to address those internal critics directly with accountable, transparent dialogue that can transform those posing reputational risks into drivers of positive corporate change We’ll discuss
Justin Joffe Editor-in-chief Ragan Communications @joffaloff Read bioSara Whitman Chief People Officer Hot Paper Lantern Read bioMia Blessing Public Affairs Lead and Internal Team Leader NASA Read bio3-3. 30 P. M Your Rx for Socializing Wellness at Work. Workplace and Intranets Social media at work can improve employee recognition and engagement, inspire good lifestyle and healthy choices, improve co-worker relationships — and showcase or share your mental health resources. In this session, we’ll look at ways to refine your internal messaging channels and events to make them a jumping-off point for mental health conversations and literacy, while preparing managers to offer individual support We’ll discuss
Stacie Barrett Director of Internal Communication Domino's @StacieB Read bio3. 45-4. 15 P. M CASE STUDY How to Lean Into Video to Build Audience Trust When the world changed in 2021, most companies had to revamp social strategies overnight and figure out fresh ways to engage audiences with snackable content, educational information and other resources to build trust. This case study will share how one company revamped its visual storytelling approach and embraced video to deepen relationships, dispel information and put culture front and center Tod Plotkin CEO/Founder Green Buzz Agency @GreenBuzzAgency Read bioEllen Gerstein Senior Director, Content Strategy & Engagement, Corporate Affairs Pfizer @elleinthecity Read bio4. 15-4. 45 P. M Peep-To-Peer Roundtable Discussions (Track 1 - Main) Nothing quite like ideating and sharing with your peers. You and your tablemates will have the chance to discuss topics, including. Data/measurement, Design, Influencer Strategy, DE&I, ESG & Purpose, Crisis/Change Comms, AI, Metaverse, and much, much more Friday, March 17 9. 45-10. 15 A. M Communicating Change on Social Media With every instance of employee turnover, merger and acquisition, brand crisis, and more, your organization faces pressure to manage the change proactively, communicating its impact on business and the stakeholders most closely affected. In this session, we’ll look at what it takes to communicate changes on social media and other 24/7 channels You’ll learn
Katie Walsh PR and Social Media Specialist, Graduate Candidate Magas Media Consultants Read bioJennifer Magas Assistant Professor of Practice Texas Tech University Read bio10. 15-10. 35 A. M Networking Break 10. 35-11. 05 A. M Elevating Your Executive Comms In today’s landscape of reputational minefields and looming crises, employees and external audiences alike look at the words and behaviors of leaders as models for what an organization believes and practices. When the messages your executives share internally can become external news in an instant, it’s crucial that your executive messaging strategy includes comms, marketing and social media pros alike We’ll explore
Deanna Stevens Ulrich Associate Director of Digital Content Kent State University Read bio11. 15-11. 45 A. M PANEL Presenting a Purposeful Employer Brand on Social When several studies show that current and prospective employees are happiest at organizations with a strong, identifiable sense of purpose, it’s crucial that your employer brand reflects it. In this session, we’ll share strategies for infusing purpose into your recruitment content, employee storytelling and executive communications with inclusivity and authenticity at the center of it all We’ll explore
Justin Joffe Editor-in-chief Ragan Communications @joffaloff Read bioLisa Claybon Vice President of Corporate Affairs Compass Group North America Read bioDebra Helwig Internal Comms Lead Pinion Read bioVanessa Sain-Dieguez Senior Director of Talent Attraction Spectrum Read bio11. 50 A. M. -12. 20 P. M You can’t buy trust — you must build it, as the World Health Organization (WHO) successfully set out to do these past few years during the pandemic. At this session you'll hear how WHO is creating deeper social media connections grounded in a more authentic, transparent people-first strategy You’ll learn
Aleksandra Kuzmanovic Leadership Social Media Manager World Health Organization (WHO) @KuzmanovicA Read bioREGISTER NOW 3+ DAYS 40+ SPEAKERS 30+ SESSIONS 50+ HOURS Enjoy post-conference access to conference content for one year Get RecognizedEach registration comes with a personalized Social Media Conference Certificate of Completion for attending SPONSORS & PARTNERS Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities WHO SHOULD ATTEND? You can’t afford to miss this if you work in
THE COMPANY YOU'LL KEEP BACK LIVE AND BETTER THAN EVER Beyond the conference, enjoy exciting networking events, experiences, and all the magic Orlando has to offer NETWORKING COCKTAIL PARTY Mingle with colleagues, social media leaders and special Disney guests at this can’t-miss networking cocktail party Join your peers and conference speakers for a networking party sprinkled with Disney magic. Enjoy great conversations and superb food and drink LUNCHES ON THE LAWN Looking to connect with colleagues on issues of shared interest? Or just get to know your colleagues over a great meal? DISNEY MAGICAL EXPERIENCES Extend your stay and receive
VIEW OTHER EVENTS THIS WEEK PRICING Join us for Ragan’s Social Media Conference Advanced RateEarly Bird RateVIP RateRegular RateConference All-Access PassStandard$2,099$2,199$2,299$2,499Nonprofit/Gov/Edu$1,899$1,999$2,099$2,299Ragan Insider$1,849$1,949$2,049$2,249Conference Registration - IndividualStandard$1,399$1,499$1,599$1,899Nonprofit/Gov/Edu$1,199$1,299$1,399$1,699Ragan Insider$1,149$1,249$1,349$1,649Conference Recording$999$999$999$999 REGISTER NOW Get your tickets early and save. Discounts are also available for the following
Ragan Insiders save more. Ragan Insiders receive an additional $250 off current rates. Not a Ragan Insider? You can become one during the registration process for this event. RESERVE YOUR SPOT *Register for the All-Access Pass to attend the conference plus all of the pre-conference workshops LOCATION Conference Venue Information We have secured a room block at Disney’s Swan Resort for conference attendees. The hotel reservation link will be sent to you after you register for the conference KEEP UP WITH THE LATEST The conference fun doesn’t start and stop at the event. Follow us on socials and sign-up for update emails What is the case conference?Case conferencing is a more formal, planned, and structured event separate from regular contacts . The goal of case conferencing is to provide holistic, coordinated, and integrated services across providers, and to reduce duplication.
What is a case conference in healthcare?The conference is an opportunity to discuss any health issues the employee may have and the impact of these issues on their employment . The aim to reach a common understanding of the issues and agreeing a way forward. |