What research instrument uses set of questions to gather data from a group of respondents?
A questionnaire, or survey instrument, is a series of questions designed to elicit information from respondents that relate to the marketer's research question. Questionnaires are administered by surveying respondents. A questionnaire must fulfill four basic tasks: Show
Questionnaires standardize data collection. Every respondent is asked the same question. Researchers develop questionnaires based on the survey objectives, which are developed from the understanding of the research problem and the selected pool, or sample, of respondents. As such, questionnaires play a critical role on the Marketing Research process. Questionnaires are a critical tool for Descriptive and Causal Marketing Research. An effective questionnaire is based on the survey objectives and is designed to elicit the needed data from respondents in a manner that does not introduce bias. From the researcher's perspective, bias is anything that distorts the findings.
Chart 1 What Makes a Questionnaire Effective?An effective questionnaire meets the following criteria:
Some Common Practices for Creating Effective QuestionnairesMost marketing researchers follow these guidelines for creating questionnaires:
[1] Respondent fatigue is a well-documented phenomenon that occurs when survey participants become tired of the survey task and the quality of the data they provide begins to deteriorate. Lavrakas, Paul J. (2008), Encyclopedia of Survey Research Methods, http://srmo.sagepub.com/view/encyclopedia-of-survey-research-methods/n480.xml toc | return to top | previous page | next page What is the research instrument used to gather the data?Case Studies, Checklists, Interviews, Observation sometimes, and Surveys or Questionnaires are all tools used to collect data. It is important to decide the tools for data collection because research is carried out in different ways and for different purposes.
What is the method of collecting data to a group of respondents?There are four main survey data collection methods – Telephonic Surveys, Face-to-face Surveys, and Online Surveys. Online surveys are the most cost-effective and can reach the maximum number of people in comparison to the other mediums.
What is questionnaire in research instrument?A questionnaire is a research tool featuring a series of questions used to collect useful information from respondents. These instruments include either written or oral questions and comprise an interview-style format.
What instruments can you use to gather information?Information Gathering Tools. Questionnaires, surveys and checklists. Used when you want to collect a lot of information from people in a non-threatening way.. Personal interviews. ... . Documentation review. ... . Observation. ... . Focus group. ... . Case Studies.. |