Which concept holds that consumers will buy products that offers the most quality performance and features?

abhishek mishra

  • 2022-08-22T17:41:09.051000Z

The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality , performance and features as opposed to a normal product.

_______ believes that the consumers will favour those products that offer the best quality, performance and features and therefore the organisation should devote its energy to making continuous product improvements.

  1. Selling concept of marketing
  2. Product concept of marketing
  3. Profit concept of marketing
  4. Production concept of marketing

Answer (Detailed Solution Below)

Option 2 : Product concept of marketing

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The correct answer is the Product concept of marketing

Which concept holds that consumers will buy products that offers the most quality performance and features?
Key PointsProduct concept of marketing 

  • The product concept is on the assumption that the customers would choose the product if it has better quality, features, and performance.
  • The reason the product concept is important is that it makes it necessary for you to meet the demands and wishes of customers by delivering the best product.
  • Sales, marketing, and distribution are also important factors in the product concept.

Which concept holds that consumers will buy products that offers the most quality performance and features?
Additional Information

1. Selling concept of marketing

  • The selling concept is based on the premise that the customers won’t buy goods/services of your brand unless you perform sales and promotional activities at a large scale.
  • Therefore, businesses and companies should carry out promotional and marketing activities to accelerate their product in the market.
  • Customers have inner needs and your job is to convert their inner needs into buying your product through motivation and persuasion.

2. Profit concept of marketing

  • This does not exist as such as there are 5 concepts which are: The Production Concept; The Product Concept; The Selling Concept; The Marketing Concept; The Societal Marketing Concept.

3. Production concept of marketing

  • The production concept is the most operations-oriented than any of the other marketing concepts on this list.
  • It speaks to the human truth that we prefer products that are easily available and inexpensive.

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asked Jun 24, 2019 in Business Studies by Prabhakar (74.1k points)

The _______ concept holds that consumers will favour products that oer the most in quality, performance and innovative features. 

a. Marketing 

b. Production 

c. Product 

d. Selling 

  • marketing

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answered Jun 24, 2019 by Aarush (69.9k points)
selected Jun 24, 2019 by faiz

Best answer

The Product concept holds that consumers will favour products that oer the most in quality, performance and innovative features. 

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Which concept holds that consumers will favor product that offer the most in quality performance and innovative features?

The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them over time.

Which concept holds that consumers and businesses?

The Selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products. The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort.

Which one of these concepts suggests that customers will Favour products?

Product Concept. The product concept holds that consumers will favor products that offer the most quality, performance, and innovative features.

What is the concept of a product?

A product concept is a description of a product or service, at an early stage in the product lifecycle. It is generated before any detailed design work is undertaken and takes into consideration market analysis, customer experience, product features, product cost, strategic fit, and product architecture.