Which of the following are factors that affect consumers immediate environment quizlet?
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Micro-environment (Immediate environment) Show Company, competitors, corporate partners are part of the Immediate environment, however in the center of it all are the consumers. Micro-environment (Immediate environment): The first factor that affects the consumer. Micro-environment (Immediate environment): Significantly affects consumers in the immediate environment. Micro-environment (Immediate environment): Firms are part of alliances. Macro-environment factors Marketers must understand these factors (culture, demographics, social issues, technological advances, economic situation, and political/regulatory environment) to operate their company. Macro: cultural The cultural aspect of the macro environment affects marketing decisions and consumer choices because there are two categories people follow that can affect their buying habits. Country Culture: Easy to spot, visible nuances that are particular to a country, such as dress, symbols, ceremonies, language, colors, and food preferences, and more subtle aspects which are trickier to identify. Regional Culture Influence of the area within a country in which people live.
Macro: demographic The demographic aspect of the macro environment affects marketing decisions and consumer choices because it indicates the characteristics of human populations and segments, especially those used to identify consumer markets. Age, gender, income, etc are factors that affect the consumer market. Demographics also include income, ethnicity, and gendes Macro: social The social aspect of the macro environment affects marketing decisions and consumer choices through factors such as health and wellness concerns, green consumers, privacy concerns, time-poor society, and frugality Macro: economic The economic aspect of the macro environment affects marketing decisions and consumer choices because it affects consumer spending behavior. Inflation causes increase in prices and the purchasing power of the dollar to decline. Foreign currency fluctuations can influence consumer spending. Example, if the euro more expensive compared with the dollar, merchandise in Europe and other countries tied to euro becomes more costly to Americans Interest rates represent the cost of borrowing money. The interest is the cost to the customer, if a customer owes money, this is extra debt to the customer. If the customer saves money at a bank with an interest rate, they will gain money. . Macro: technology The technology aspect of the macro environment affects marketing decisions and consumer choices because of the consistent acceleration during the past decade of improving technological services and products. Tech makes consumers increasingly dependent on the help they can provide, especially in terms of making decisions and communicating with others. Macro: political/legal The political/legal aspect of the macro environment affects marketing decisions and consumer choices because legislation affects competition, consumer protection, or industry specific regulation. Generation Cohorts A group of people of the same generation - typically have similar purchase behaviors because they have shared experiences and are in the same stage of life. Generation Z A characteristic of this generation z is they are digital natives, meaning they were born into a world filled with gadgets. A trend of Generation Z is that they will be globally connected than previous generations and might have a better appreciation for diverse cultures. they were born into a world confronted by both national and international terrorism, often facilitated by technology and widespread environmental concerns. An impact on decision making in Generation Z is that they have a lot in common with Gen X. They will develop an affinity for the same brands as their parents , but at a certain points accommodations might cross the line into exploitation. Generation Y A characteristic of Generation y is that they are
also considered millennials born between 1977 and 2000. A strong emphasis on balance work and life with a good job. Gen y also want to live in a location that supports their lifestyle. Generation X A characteristic of Generation x is they were born between 1965 and 1976. They are latchkey children (those who grew up in homes which both parents worked) and 50% have divorced parents. They are helicopter parents and like to shield their offspring from disappointment and threats. A trend of Generation x is that they're unlikely to enjoy greater economic prosperity than parents.They possess considerable spending power because they tend to get married later and buy houses later in life. An impact on decision making in Generation x is that they are much less interested in shopping than their parents and far more cynical, which tends to make them astute consumers. They demand convenience and tend to be less likely to believe advertisements. They know how to make good shopping decisions. Baby Boomers A characteristic of Baby Boomers were born between 1946 and 1964. They are the largest 50 plus consumers in the U.S. A trend of Baby Boomers is that they are individualistic, leisure time represents a high priority for them, they believe that they will always be able to take care of themselves partly evinced by their feeling of economic security even though their spending habits are sometimes careless. Obsession with maintaining youth and love rock n' roll. An impact on decision making in Baby Boomers is their health. Food companies target baby boomers for healthier options of food and retailers also cater directly to them. They have moderate incomes and are more focused on quality than price and make decisions on what merch to carry. They are heavy internet users and do research before buying. What is a key factor of the immediate environment that affects consumers?Competition also significantly affects consumers in the immediate environment. It is therefore critical that marketers understand their firm's competitors, including their strengths, weaknesses, and likely reactions to the marketing activities.
What are the immediate environment factors?the factors or elements in a firm's immediate environment which affect its performance and decision-making; these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics.
What are the components of the immediate environment quizlet?What are the components of the immediate environment? The company's capabilities, competitors, and competitive intelligence, and the company's corporate partners.
What is the immediate environment marketing?Immediate marketing environment is the correct answer.
It is the environment in which the factors affect the consumers. It includes the competitors, its partners, and the capabilities of an organization. Consumers are the person who consumes the product for their ultimate or end-use.
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