Biểu tượng world cup 2023
Fifa has revealed the new logo and brand identity (complete with theme tune, naturally) for the 2023 Women's World Cup in Australia & New Zealand, and it's a delightfully vibrant affair. With bold colours based on the landscapes of both countries, the brand identity comes with a new slogan, 'Beyond Greatness', designed to emphasise the inspiring growth of the tournament and of women's football as a whole. But is it up there with the best sports logos of all time? The new logo (above) features colours "based on the rainforests, earth, mountains, cities, and water of the two countries". Meanwhile, a radial motif featuring 32 colourful squares celebrates the expansion of the tournament from 24 teams to 32 in 2023. “Women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide- Beyond Greatness," Fifa announced (opens in new tab). "The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colours and diversity of the national team strips taking part in the ultimate women’s football competition. We can’t wait for it to begin!" We love a logo with a hidden meaning, and the inclusion of those 32 squares is a delightful touch, especially considering that they represent both the teams in the tournament, and the rich palette of Australia and New Zealand's landscapes. And it's impossible not to feel stirred by the new sonic identity titled Unity, by acclaimed electronic producer Kelly Lee Owens (below). From Iceland's exhilarating new football logo to this recently unearthed 1964 Olympic logo design sheet, we've seen some brilliant sports designs lately – and the new Fifa Women's World Cup logo is as inspiring as they come. If you fancy designing your own, check out our guide to logo design, and take a look at the best Adobe Creative Cloud deals below. Read more:
Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 *Read 5 free articles per month without a subscription Join now for unlimited access Try first month for just £1 / $1 / €1 Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper). Related articlesCarli Lloyd creates the 'perfect' USWNT player (2:43) Two-time World Cup winner Carli Lloyd selects the best attributes from her teammates to create an ideal player. (2:43) Oct 28, 2021
The branding for the 2023 Women's World Cup in Australia and New Zealand has been revealed, with tournament organisers incorporating Maori and Indigenous Australian designs into its look under a banner of going "Beyond Greatness." Described as a "truly out of the box approach," by FIFA's chief women's football officer Sarai Bareman and unveiled, suitably enough, at 20:23 New Zealand time on Thursday, FIFA's branding will position their showpiece event at the vanguard of women's football's rapid growth, which the organisation hopes will result in 60 million women and girls playing the sport by 2026. The 2023 tournament will be the first iteration of the Women's World Cup in which 32 nations will compete at the event, the tournament's logo features 32 coloured squares around a football as part of its overall design. - Stream ESPN FC Daily on ESPN+ (U.S. only) "Women's football continues to grow," FIFA secretary general Fatma Samoura said. "The new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide -- Beyond Greatness." Also prominent in FIFA's branding for 2023 is the use of Maori and Indigenous Australian motifs and designs, a collaboration between the organisation and Maori artist Fiona Collis and Indigenous Australian artist Chern'ee Sutton. Beyond the branding, the traditional names of the host cities and regions have been incorporated into the language surrounding the tournament. "Being New Zealand born myself and coming from the region I think something's that's really amazing about both New Zealand and Australia is that we have these incredibly unique Indigenous cultures here," Bareman, who represented Samoa at international level as a player, said. After a near 600 day absence due to COVID-related border closures, international football returned to Australia and New Zealand across the past week as the Matildas hosted Brazil in a two-game friendly series in Sydney -- giving the country its first insight into what a home World Cup may look like since it won the right to host the tournament last year. Both games, however, were played in front of reduced crowds due to ongoing restrictions in the wake of New South Wales' outbreak of the Delta variant of COVID, and players and staff from both sides were forced to observe strict health protocols and isolation requirements to avoid needing to undergo a mandatory, 14-day quarantine period. "COVID has meant that we've had to be flexible in our approach," said Bareman. "We haven't been able to go into the two host countries as often as we would have normally liked under non-COVID circumstances. So that's meant we've had to adapt. "I believe the measures that are being put in place by the governments in both countries will mean that we are going to have an open situation 2023 come the FIFA Women's World Cup and both countries will be able to welcome fans, players, teams and everyone that wants to enjoy the Women's World Cup." |
