Customers are happy with the quality and sun protection of the skin moisturizer. For example they say it's the best makeup they've worn, it provides SPF 50 sunscreen, and it lasts all day. Customers are also satisfied with the coverage, and comfort. That said, opinions are mixed on value, effect on skin, thickness, and color.

AI-generated from the text of customer reviews

681 customers mention609 positive72 negative

Customers like the coverage of the CC Cream. They say it provides a perfect amount of coverage, it doesn't cake, and lasts a lot longer than other CC creams they have used.

"...This liquid foundation is a must. It goes on smoothly and you can build coverage, though it covers great. It’s light and n]blends really well...." Read more

"It is very good coverage and fairly thick so I mix it with my moisturizer...perfect! Good SPF protection...." Read more

"...I cannot use it anymore at all. I liked the coverage and length of time it stayed on without needing to reapply...." Read more

"...I always come back to this one. It provides a good coverage without feeling super thick and cakey like other foundations...." Read more

457 customers mention397 positive60 negative

Customers like the quality of the skin moisturizer. They mention that it's the best makeup they've ever worn, wonderful when they have uneven tones, and lasts all day. Customers also appreciate the SPF 50 and the fact that it blends in with their skin.

"I use this to cover up any redness and it is perfect! Super lightweight which is important for me and makes my face very even toned...." Read more

"...and will try a shade lighter , but otherwise , I love it and love the SPF of 50...." Read more

"I love this coverage! Great quality and last all day!" Read more

"Just okay coverage, blends in with skin, nice formula. Good product to pair with the it cosmetics bye bye dark eyes concealer." Read more

160 customers mention160 positive0 negative

Customers like the sun protection of the product. They say that it has good sun protection built in, it prevents their face from getting sunburned, and it lasts all day. The product is light on their face and provides SPF 50 sunscreen, which bolsters their daily sunscreen. They also mention that it provides good lightweight coverage and has lots of shade available.

"...Plus is has built in sunscreen and is waterproof. Washes off well with soap or makeup remover...." Read more

"...Good SPF protection. I have never gotten a burn even after a day or boating or kayaking. My 3rd purchase of this product." Read more

"First thing, I feel the Sun coverage in this product so much that where I can smell the product throughout the day...." Read more

"...Works has a cover up makeup and sunscreen protection." Read more

136 customers mention108 positive28 negative

Customers like the comfort of the skin moisturizer. They mention that it makes their skin soft and smooth, blends nicely with their skin, and has a smooth silky texture. Some love that it does not feel like makeup.

"...My 63 year old skin loves it. It looks natural and feels natural, not greasy or shiny. Plus is has built in sunscreen and is waterproof...." Read more

"This product sets better on my skin then my long term expensive brand of Chanel foundation I used to use...." Read more

"...Amazing coverage ,weightless silky feeling,and perfect color match. Yes it's a bit pricey but a little goes a long way and it's absolutely worth it!" Read more

"...It’s thick so it can feel weird." Read more

697 customers mention452 positive245 negative

Customers are mixed about the color of the product. Some mention that it matched their skin well, making their face very even toned. However, others say that the color doesn't match their skin, it looks too pink undertone, and doesn' t look as natural as they would like.

"...My 63 year old skin loves it. It looks natural and feels natural, not greasy or shiny. Plus is has built in sunscreen and is waterproof...." Read more

"...Super lightweight which is important for me and makes my face very even toned...." Read more

"...The color was a little lighter than expected but I tend to use a bronzer to help balance the color and the coverage lasts a lot longer than other CC..." Read more

"...It matched my skin well and the consistency was right. Went on nice.People just get new allergies sometimes. It happens...." Read more

389 customers mention238 positive151 negative

Customers are mixed about the thickness of the product. Some mention that it feels lightweight, while others say that it's too thick for their skin and needs to be mixed with moisturizer. Overall, the product has mixed reviews and opinions are mixed.

"...It’s light and n]blends really well. It doesn’t settle into creases, wrinkles or fine lines. My 63 year old skin loves it...." Read more

"I find this foundation a bit heavy for everyday wear but it provides good coverage for an evening event...." Read more

"I use this to cover up any redness and it is perfect! Super lightweight which is important for me and makes my face very even toned...." Read more

"It is very good coverage and fairly thick so I mix it with my moisturizer...perfect! Good SPF protection...." Read more

241 customers mention121 positive120 negative

Customers are mixed about the effect of the product on their skin. Some mention it is moisturizing and the sunscreen addition is great, but still not over the top. It stays on all day and their skin feels hydrated while wearing it. However, others say that it was not moisturization at all and settled terribly into fine lines and wrinkles, making them dry out. They also say that the product didn't help with their dry under eyes and that it may not work for oily skin.

"...Good SPF protection. I have never gotten a burn even after a day or boating or kayaking. My 3rd purchase of this product." Read more

"...love the thickness of the coverage I also notice that it dries me out throughout the day, so just note that I gravitate towards this one when I want..." Read more

"...Brightens my complexion up instantly and moisturizes great for Ohio winters." Read more

"...But ever since using it I’ve gotten bacterial acne (I’ve never had acne- not even as a teen)...." Read more

152 customers mention79 positive73 negative

Customers have mixed opinions about the value of the makeup. Some mention that it's worth the cost, while others say that it is a bit expensive for what it is.

"...Yes it's a bit pricey but a little goes a long way and it's absolutely worth it!" Read more

"...It may feel expensive, but it goes a long way...." Read more

"Good value for excellent product." Read more

"Definitely not worth the higher price. The coverage is ok. I’m just as happy getting a less expensive product." Read more

Reviews with images

My favorite foundation!

By far the best foundation I’ve found! If I *had* to say something negative, it would be that the shade I picked is slightly darker than described/online image. My recommendation is, that if you want this product, then maybe go to a store to get the right shade; or if you really just want to get it online, and you’re in between shades, pick the lighter one. IT also makes a great concealer—that and the foundation are my favorite two IT products.

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Top reviews from the United States

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Reviewed in the United States on December 3, 2023

I’ve been using It Cosmetics foundation for years. This liquid foundation is a must. It goes on smoothly and you can build coverage, though it covers great. It’s light and n]blends really well. It doesn’t settle into creases, wrinkles or fine lines. My 63 year old skin loves it. It looks natural and feels natural, not greasy or shiny. Plus is has built in sunscreen and is waterproof. Washes off well with soap or makeup remover. I use face wipes often before bed and it comes off well. Won’t be without this!

25 people found this helpful

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Reviewed in the United States on January 30, 2024

Color: 11 Neutral Tan (light brown shade with neutral undertones)Verified Purchase

Purchased this because a friend recommended it and since I'm aging I wanted to try something for my skin type. I honestly wasn't expecting a miracle but I got one! Amazing coverage ,weightless silky feeling,and perfect color match. Yes it's a bit pricey but a little goes a long way and it's absolutely worth it!

Reviewed in the United States on January 6, 2024

Color: 07 Light Medium (pink beige shade with cool undertones)Verified Purchase

This product sets better on my skin then my long term expensive brand of Chanel foundation I used to use. At 57, This product works well with my skin and It does not sit in the folds of the mouth, and highlight under eye bags or wrinkles like my other foundation seemed to do. The only thing is this color is a little too dark for me and I have to send it back but I will get a lighter one. I have fair complexion and will try a shade lighter , but otherwise , I love it and love the SPF of 50. I normally use a foundation brush, But with the thicker consistency of this foundation, a blender sponge works better. It's thicker but goes on smoother than my other brand, just don't get too dark or It will be hard to blend and you could get some streaking or unevenness with the wrong color. I will continue until I find the right shade for sure this is a winner!

8 people found this helpful

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Reviewed in the United States on January 20, 2024

Color: 08 Medium (soft beige shade with warm undertones)Verified Purchase

This has been my

1 go-to for a foundation for years. Somehow along the line i have acquired an allergy to it though. I cannot use it anymore at all. I liked the coverage and length of time it stayed on without needing to reapply. It matched my skin well and the consistency was right. Went on nice.

People just get new allergies sometimes. It happens. I dont think its the products fault. I recommend it.

One person found this helpful

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Reviewed in the United States on January 5, 2024

Color: 09 Neutral Medium (natural beige shade with neutral undertones)Verified Purchase

It is very good coverage and fairly thick so I mix it with my moisturizer...perfect! Good SPF protection. I have never gotten a burn even after a day or boating or kayaking. My 3rd purchase of this product.

4 people found this helpful

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Reviewed in the United States on December 1, 2023

Color: 07 Light Medium (pink beige shade with cool undertones)Verified Purchase

I use this to cover up any redness and it is perfect! Super lightweight which is important for me and makes my face very even toned. It is a bit lighter than the light-medium I use in the travel size, but that is fine! I always get compliments on how clear my skin is even when it’s not because of this product!!!

6 people found this helpful

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Reviewed in the United States on December 17, 2023

Color: 09 Neutral Medium (natural beige shade with neutral undertones)Verified Purchase

Definitely not worth the higher price. The coverage is ok. I’m just as happy getting a less expensive product.

Reviewed in the United States on August 7, 2023

Color: 01 Fair Light (ivory pink shade with cool undertones)Verified Purchase

This CC cream is GREAT for coverage. It is very pigmented. It is also a little oily, and by the end of the day it can get flaky. You also *need* to put a setting powder over it, or it will come off the next time you touch your face. It doesn't really dry no matter how long you let it sit, and it leaves your skin looking dewy (not a bad thing!). It is a great base for working on top of. I use it as my everyday CC cream along with a setting powder. Most of the time I don't even need concealer because this cream is so pigmented.

It can be hard to color match. The shade I got is almost perfect but too yellow-toned for my skin.

49 people found this helpful

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Top reviews from other countries

5.0 out of 5 stars Ottimo

Reviewed in Italy on January 12, 2024

Color: 08 Medium (soft beige shade with warm undertones)Verified Purchase

È ottimo, sembra di non essere truccata, ma ti da un bellissimo incarnato....

5.0 out of 5 stars IT cosmetics

Reviewed in the United Kingdom on January 12, 2024

Color: 08 Medium (soft beige shade with warm undertones)Verified Purchase

This foundation is superb, great coverage but natural finish. Best one I've ever used 5* product

5.0 out of 5 stars Pflege

Reviewed in Germany on December 3, 2023

Color: 01 Fair Light (ivory pink shade with cool undertones)Verified Purchase

5.0 out of 5 stars Creme unreine Haut

Reviewed in Germany on November 17, 2023

Color: 10 Medium Tan (golden beige shade with warm undertones)Verified Purchase

Creme für unreine Haut. Deckt Mega stark ab , man braucht nur gegangen wenig, finde es macht eine schöne Bräune im Gesicht, bin Überrascht das man nur ganz wenig braucht….. lässt sich schön verteilen, etwas teuer, aber kaufe ich wieder ………

Which brand CC cream is best?

Best CC Cream in India: Complete List with Features, Price Range....

LAKME. 9 To 5 Complexion Care CC Cream (30g) ₹198 ₹360 45% off..

MAYBELLINE NEW YORK. White Super Fresh Compact. ₹126 ₹160 21% off..

BOBBI BROWN. BB Cream SPF 35. ₹3850..

FACES. CC Cream SPF-20. ₹479..

WOW SKIN SCIENCE. Stretch Marks and Scars Lightening Cream..

What is the number 1 CC cream?

We spent hours researching and testing best CC creams to identify the ones that provide the best coverage, hydration, and sun protection. Our first recommendation is IT Cosmetics CC+ Cream, which provides full coverage, making it great for those looking to cover blemishes or imperfections.

Is it cosmetics good for mature skin?

Corroborating my case: Your Skin But Better Foundation from It Cosmetics, a popular pick among shoppers with mature skin, thanks to its line-plumping, skin-smoothing finish. For a limited time, select shades are on sale at Ulta; the formula is also available at Amazon, where you can snag it for $46.

Is it OK to wear CC cream everyday?

Yes, you can use CC cream daily because it is typically the better formula for skin due to its added skin care properties and UV protection qualities. According to Collado, CC creams are great for daily use because they work as a color corrector. However, Corella also suggests cleaning your face daily before use.