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What is the name for a strategy that influences how a particular market segment perceives a good or service in comparison with the competition quizlet?

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What is the name for a strategy that influences how a particular market segment perceives a good or service in comparison with the competition?

4 Positioning Positioning refers to the development of strategy that helps to influence how a particular market segment perceives a brand, good, or service in comparison to the competition.

How a particular market segment perceives a good or service in comparison to the competition?

What is positioning? A strategy that influences how a particular market segment perceives a good or service in comparison with the competition.

What is segmentation Quizlet?

Segmentation. Dividing a market into distinct groups with distinct needs, characteristics or behaviors that might require separate products or marketing mixes. Targeting. The process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Is a strategy in which marketers evaluate the attractiveness?

Targeting is the process of evaluating the attractiveness of the consumer segments, as well as determining how to attract the consumers. A firm's choice of consumer segment largely depends on the product and service they are offering. It also determines the marketing strategy the company will employ.

Intermediate Accounting

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Mathematics with Business Applications

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What is the name for a strategy that influences how a particular market segment perceives a good or service in comparison with the competition?

How a particular market segment perceives a good or service in comparison to the competition?

What is segmentation Quizlet?

Is a strategy in which marketers evaluate the attractiveness?

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