What is the term for unprocessed natural resources that are refined into end products?
Cross-cutting key terms
Thematic key termsBiofuels
Decoupling
Environmental Impacts
Metals
Water
Cities
Minerals
Land restoration
Food systems
Material efficiency strategies for combating climate change
Material flow analysis
What is the term that refers to a products identity?Branding is the process of creating and disseminating the brand name, its qualities and personality. Branding could be applied to the entire corporate identity as well as to individual products and services or concepts.
What is the term for the path a product follows from the manufacturer to the end customer?A distribution channel, in simple terms, is the flow that a good or service follows from production or manufacturing to the final consumer/buyer. Distribution channels vary but typically include a producer, a wholesaler, a retailer, and the end buyer/consumer.
What is the term that refers to a products identity as represented by its name and/or Mark?Brand definition
“A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers” (American Marketing Association).
What does the term physical distribution refer to?Physical distribution is the movement of goods, products, and raw materials between warehouses, factories, and distribution centers, and sending finished products to the customer.
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