Marketing efforts focused on a firms current customers are generally termed ________
Useful content should be at the core of your marketingTraditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Show
Enter content marketing.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Content marketing is used by leading brandsOur annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works. Here is just one example of content marketing in action: Looking for definitions of the key terms used in content marketing? You’ll find them in our Essential Content Marketing Glossary. Content marketing is good for your bottom line — and your customersSpecifically, there are four key reasons – and benefits – for enterprises to use content marketing:
Content is the present – and future – of marketingGo back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Marketing is impossible without great contentRegardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
 To be effective at content marketing, it is essential to have a documented content marketing strategy. Download our 16-page guide to learn what questions to ask and how to develop your strategy. What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers? If you are intrigued and ready to learn more, we can help. Here are a few popular ways to dig in:
If at any time you have questions about content marketing, don’t hesitate to reach out and ask us. Which type of sale occurs when one consumer sells a product directly to another?Unsourced material may be challenged and removed. Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen.
What is the doubt or anxiety regarding a purchase a consumer has made known as?Post-purchase dissonance is a feeling of anxiety, regret, discomfort, or uneasiness that a customer may experience after making a purchase. In essence, the customer is experiencing a form of cognitive dissonance due to the fact that the outcome of the purchase (product or service) does not match their expectations.
Which of the following is a way a consumer may reduce dissonance?There are three key strategies to reduce or minimize cognitive dissonance: • Focus on more supportive beliefs that outweigh the dissonant belief or behavior. Reduce the importance of the conflicting belief. Change the conflicting belief so that it is consistent with other beliefs or behaviors.
Which of the following occurs after the consumer has made a purchase?Post-Purchase Evaluation. This is the last stage and is most often ignored by marketers. After buying the product, customers compare products with their expectations. There can be two outcomes: Either satisfaction or dissatisfaction.
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