There is no set time that a product takes to move through its life cycle but as a rule

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Policy

Ewon products are designed to be used in industrial applications, which brings high demands on reliability and availability. Product lifetimes are influenced by many factors such as component availability and technology development.

  To manage the products in a structured way during the lifetime, Ewon Business Unit (Ewon BU) has established a product lifecycle policy over a series of product lifecycle phases. Within this scope, Ewon BU is committed to notify the market of any change in product lifecycle status well in advance, for customers to be able to plan their operations in an efficient way.

Management

Notes:

• The Ramp-up and Mature phases are optional*
• Software are not always subject to the same phases as gateways and extension cards
• The transition may need to be done faster in force majeure situations beyond Ewon BU control, including exceptional and extreme situations on the electronic component market.

Phases Description

1. Ramp-up
   The ramp-up phase begins with the “public release” when a new product is launched on the market. The ramp-up phase lasts 6 months. During this phase, the lead time maybe longer than standard lead time. 
2. Active
   This phase lasts several years. The product is in volume production and is promoted and sold actively according to the price lists for the Active phase. During this phase, Ewon BU continues to add new product features, proactively maintaining and improving the product with bug fixing and security patches.
3. Mature
   If the optional Mature phase is applied, a mature notification is sent to customers through HMS sales channels2 before the product is moved into the Mature phase. This phase lasts up to one year and continues until the product is moved into the Limited phase. The Mature phase is considered an early decline phase, during which standard lead times normally apply. As a rule, prices remain the same as in the Active phase, but different unit prices may be applied.

   Products in the Mature phase are no more recommended to be included in new customer projects.

   In the Mature phase, no further product enhancement, development, nor documentation, are done by Ewon BU. Bug fixing will be done on a best effort basis and only high severity security issues (with severity higher than 6.9 according to CVSS scoring1 ) will be patched.

4. Limited
   A limited notification is sent to customers through HMS sales channels2 before the product is moved into the Limited phase. The Limited phase lasts at least 12 months and longer lead times (up to 8-10 weeks) are normally applied. Active phase price lists are no longer valid, which means that different unit prices may apply.

   Products in the Limited phase are not recommended to be included in new customer projects.

   In this phase, no further product enhancement, development, nor documentation are done by Ewon BU. Limited technical support is offered where response times may be longer. Ewon BU will no more offer bug fixes. Only high severity security issues (with severity higher than 6.9 according to CVSS scoring1) will be patched. Product certifications will only be maintained until the “last time shipment”.

5. Exit
   An exit notification is sent to customers through HMS sales channels2 before the product is moved into the Exit phase. The Exit phase lasts up to 4 years after which the product is made obsolete. For gateways and extension cards, the Exit phase lasts at least 3 years. Lead times may be up to 3 months and a Last buy order will be scheduled as a one-time delivery. Active phase price lists are no longer valid which means that different unit prices may apply. Ewon BU will not accept orders after this point.

   Products in the Exit phase are not recommended to be included in new customer projects.

   In this phase, no further product enhancement, development, nor documentation are done by Ewon BU. Limited technical support is offered where response times may be longer. Ewon BU will no more offer bug fixes. For very high severity security issues (with severity higher than 8.9 according to CVSS scoring1), Ewon BU will do its very best to provide a patch.

   From the last time order, depending on available stocks, Ewon BU may replace the product with a substitute product in the case of RMA.

6. Obsolete
   From this phase, product is considered obsolete.   

   No further product enhancement, development, bugfixes, security patches, RMA, nor documentation are done by Ewon BU. The Talk2M compatibility and technical support are no more guaranteed.

Matrix

• Ramp-up
• Active
• Mature
• Limited
• Exit
• Obsolete

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What is the concept of product life cycle?

What happens in the growth stage of the product life cycle?

How do you determine product life cycle?

Which of the following shows the correct sequence of the stages of a product life cycle group of answer choices?